I was working as a UX designer for The Nielsen Company in 2015 when a past colleague of mine, Larry, called me up and told me about the project he was working on for AcuRite. He said, "We're building a new weather app and we have a clean slate to start with. We have existing users, a talented development team in place, but we need the user experience and design to bring it all together. Are you interested?" ... My reply was quick, "I'm in." I knew if Larry was involved, that it would be a good project. And, it was. A few weeks later, I was diving headfirst into the world of weather, and it was great.
I recommend starting the design process with low fidelity sketches. This helps iterate through many design options quickly
Personas were developed from existing marketing efforts, web analytics, executive interviews, and team initiatives. Based on the interviews/workshops we set up 2 personas, Frank and Lisa. We referred to them throughout the entire product development process.
At the discovery phase of my project, I conducted 1-on-1 interviews with some of our active users in order to get a better understanding of the problem. Most of these users were from hardcore weather guy (we called his persona 'Frank') to new and un-seasoned[pun alert] users.
We built a Customer Advisory Board of 100 of varying skill and product knowledge to help us design our new product.
"Hands down, MyAcuRite’s app is the best of any of the stations I’ve tested. It gave me everything I needed and more. It sets the bar for what a weather station app should be."
Vince is a designer, developer, and usability expert . He has over fifteen years of experience building and improving online applications and websites for companies of all sizes, including Florida Blue Cross Blue Shield, AcuRite, The New York Times Company, The Nielsen Company, Lucent Technologies, and more.
Vince is extremely creative, with a keen ability to understand business priorities and how digital marketing tools can be implemented to drive success. He has a proven ability to transform client concepts into measurable campaigns and applications by formulating a clear, concise message.
Vince has lead various development and design teams to launch a variety of high profile marketing projects, including the Dippity-Do.com sponsorship with ESPN’s Summer X-Games. Other clients include Academic Financial Solutions, where his website and applications helped grow the company’s online revenue by over 500% in 3 years. There is a long list of Companies that he has worked with including Lucent Technologies, AOL, White Rain, eAngler, Berkley, the state of Florida, The New York Times Company, The Nielsen Company and more.
Vince is also a founding member of evolt.org; a world community for web developers; evolt.org promotes the mutual free exchange of ideas, skills and experiences, and a former board member for the New Tampa Community Council; a non-profit group that raises funds to support local civic groups.