Let’s look at just 3 of the many benefits of investing in User Experience Design.

1. Avoid project failure and costly redesign. – An interactive, high-fidelity prototype can create a very accurate user experience that allows you to let users test your product, and provide feedback, prior to writing any code or spending money on development.

2. Decrease customer service and support costs. – A well designed and thoughtful experience for users will catch trouble spots, provide solutions, and reduce the need for support calls.

3. Increased productivity or conversions. – At the enterprise level, improvement of micro-interactions across a large group can add up to big savings. For businesses with lead forms or sales pages, conversion optimization can be easy to test. Identifying trouble areas, and finding solutions will bring people further down the funnel.